5 AI Use cases for Copywriting (That’s not Producing Copy)
5 creative ways that AI can be used in copywriting to enhance, rather than replace, the work of human writers.
Best Copywriting Podcasts – As Chosen by Copywriters
Not a list of random podcasts with “copywriting” in the title. This list comes from real recommendations by real copywriters.
3 Cornerstone Content Examples And What You Can Learn From Them
3 Great Cornerstone Content Examples And Why They’re Awesome When it comes to building out your cornerstone content I always ask: What do you help people with? The answer to that should be your cornerstone content. But when it comes to actually structuring and writing your cornerstone content it can be quite intimidating to stare …
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Content Writing vs Copywriting: here’s the actual difference
Content writers build trust with your prospects and copywriters help them make the transition from prospect to customer.
What’s a Cornerstone Content Strategy for SEO?
A slightly controversial take on what a cornerstone content strategy is, with real-life examples of how traditional advice needs revisited
Write Your SaaS Product’s WebSite Copy Using Free Data
There’s one thing that’ll make or break your website copy and thankfully, it won’t cost you a penny to get it.
How to Hire the Best Content Marketer for your SaaS Company
Anyone with a phone and a selfie stick is proclaiming to be a content marketer. Here’s how to hire an actual professional for your SaaS company.
Every Step of a Professional Copywriting Workflow
Feel like you’re starting from scratch with each new copywriting project? Steal this 5 star copywriting workflow template.
Why you Need a “Prelaunch” Phase for your Online Course
Launching a course? Don’t forget to warm them up with a killer prelaunch strategy. Sally tells you how here.
Guide: SEO for Education Websites & Schools
Whether you sell online courses, do everything on campus or a bit of both, getting to the top of Google can transform your business. Here’s how.