We’re the B2B Website Copywriters You Call When You Also Need to Nail Your SEO, Positioning, and UX

Side effects of hiring us might include: pipeline fit to burst, floods of heart emojis on your Intercom, and your CFO inviting you out to lunch

You’ll probably have to go).

But you’re also competing with two very powerful forces.

First, is their millenia-old lizard brain.

The lizard brain that tells them: ugh, I bet some SDR is going to torture me if I start a free trial, or switching software is going to be too much hassle for me right now…

The other powerful force you’re reckoning with is their 21st century, “gimme what I want right now, or else”, brain.

This brain wants the most relevant information as quickly as possible so they can get on with their damn day. If they can’t find it in seconds, they’re gone.

If you fail to appease both of these brains, you’ve just lost a customer.

That’s where great copywriting that spans multiple disciplines like UX, SEO, brand, and storytelling come into play.

And, coincidentally, us 👋.

b2b SEO copywriting, God Save The SERP

“God Save the SERP does an amazing job with SEO strategy.”

Kerry understands how search engines work and how to build a website and long-term content strategy that works. Within the first month, we had a game plan that I believed in. That’s when I knew it was a good investment.”

Kerry Campion SEO Copywriter & Content Marketer, Dan Malone (1)

Taft Love

Founder, Iceberg RevOps

B2B SaaS Website Copywriting Packages

These packages aren’t set-in-stone, but it’ll give you an idea of what each package could include.

b2b website copywriters, SEO copywriting agency God Save The SERP

Tier 1

Customer Interviews

2x rounds of revisions





Timeline: 4-6 weeks

Starting at: €3,250

SEO Website Copywriting Services

Tier 2


Customer Interviews

Heatmap review 2-months post implementation

2x rounds of revisions

Homepage & About

Pricing & Contact

3x Use Cases

Timeline: 7-9 weeks

Starting at: €5,710

SEO Website Copywriting Services

tier 3


Customer Interviews

Heatmap review 2-months post implementation

2x rounds of revisions

Homepage & About


Use Cases (x3) and Competitor Comparison(x3)
Careers and Contact

Timeline: 8-12 weeks

Starting at: €7,650

SEO Copywriting Agency & Content Marketer, God Save The SERP Yellow Blot

“God Save the SERP did a great job at nailing our website copy “

We were looking for a B2B SaaS copywriter to help us with our new website launch. We were very happy working with God Save the SERP as they did a great job nailing our website copy. They also made sure it was a painless experience for our marketing team. 

Kerry Campion SEO Copywriter & Content Marketer, Dan Malone (1)

Alan Gleeson

Co-Founder, Contento.io 

Our Work “In the Wild”

Want to see our SEO website copy in action for yourself? We wouldn’t expect anything less.

We’ve gathered some sample client projects for your viewing pleasure.

God Save The SERP, Mawla Case Study

Take What You Need

Thanks to our multidisciplinary approach, you get so much more than copywriting. “Full stack digital marketing experience” is what some are saying…

God Save The SERPS, SEO Copywriting

More Pipeline From Your Website

Whether you’re responsible for generating MQLs or direct sign-ups, we’ll help turn your site into a conversion engine.
SEO Copywriting Agency & Content Marketer, God Save The SERP Yellow Blot

Seamless User Experience

If you confuse, you lose. That’s why our writers are trained in UX copywriting so your visitors enjoy using your site.
SEO Copywriting Agency & Content Marketer, God Save The SERP Green Star

Brand Awareness Adoration

Make your competitors look like Windows ‘98. Get a stand-out brand voice that your customers can’t help but love.
SEO Copywriting Agency & Content Marketer, God Save The SERP Green Star

Become Google’s Best Friend

Sit back, put your feet up, and let Google do the hard work of bringing in high-commercial intent website visitors.

“It’s in-house quality copywriting and a full-stack digital marketing experience.”

“I feel like I get a lot of attention, I have a lot of trust that time is being spent well and I don’t need to monitor it, the end copy and content feels like it looks at the business holistically and tries to see if it’s actually something that will sell.”

Kerry Campion SEO Copywriter & Content Marketer, Dan Malone (1)

Dan Malone

Founder, Mawla

This is how we nail your website copy

It’s not a coincidence that we get so few revision requests from our clients. We’d love to thank raw talent, but really it’s thanks to this process.

Here’s our approach to nailing your website copy:

Detailed questionnaire about your company and target market
You send over any important docs like market research, UX research, sales call recordings etc and we geek out. Hard.
Success session (we discuss your goals and talk about attribution)
Customer interviews: we get up close and personal with your customers
Team interviews (especially the customer success and sales team)
Competitor Research
Keyword Research
The writing begins!
Our internal “brain trust” team reviews the copy
You review version 1
We work on the revisions
Final review
Final edits
Collaboration with designer to get the copy live
Publish 😎 *internet goes wild*
If you’ve got our “power-up” or “take over the world” package, we’ll also check in with you 2 months post-publish. We review your HotJar data and other sources to optimise your messaging
God Save The SERP B2B Copywriting, Iceberg Revops

“God Save the SERP does more than just brand awareness. They’re not just some marketing people.”

Whenever I speak to Kerry, I feel like she understands and likes the product, that she’s trying to find a way for it to reach the audience you want, or even suggest an audience that you’re missing.

We were not only impressed by the content of the copy, but by the collaborative approach from the information gathering at the start and the open style in which God Save the SERP shared what they wanted to do and why. We have felt guided by them and able to rely on their advice and expertise, while also feeling listened to by them.We feel like we have created a great working partnership, which extends beyond the scope of copywriting.”

Ben Carter

COO, elt songs

You Might be Wondering…

How does payment work?

Once you sign the contract which outlines the scope of work we’ll send you a 50% commencement invoice to lock your project in our calendar. Then once V1 is delivered we’ll invoice you the final 50%.

For international transfers we process your invoices via Stripe so it’s hassle free. If you’re based in the EU or UK we’ll send along our banking info so you can make a bank transfer. All projects are billed in Euro.

Where are you based?

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Who are your writers?

Glad you asked! One thing we never do is outsource your copy to contractors you don’t know or have never met. This, unfortunately, is a common practice among many agencies.

Not here.

We’re a lean team of 3 copywriters and each one of us has gone through extensive training and worked with dozens of companies. You’ll work with either Kerry (founder), Debs (UX & SEO copywriter), or Natalie (Brand messaging specialist & SEO copywriter).

For more info on us as a company and our awesome team check out our about page.

How do the customer interviews work?

We ask you to reach out to some of your biggest fans for a quick 30 minute interview with us. This helps us really nail your messaging by aligning your copy with the goals of your best customers. We usually set up 3-5 of these and provide you with the recordings and transcripts to help with your market research in the future.

We may also send out surveys to make sure we get as much voice-of-customer data as possible.

What’s your average lead time?

Around 3-4 weeks. However, before we start writing we can already sort the project scope, copybrief, invoicing etc so we’re ready to kick-off as quickly as possible.

Can you guarantee search engine rankings?

Nope and anyone who says they can are lying to you. We do our best to boost your web pages in search by nailing the search intent of the keywords we’re optimising for as well as adding the right on-page optimisation. However, there are about 200 factors that contribute to search engine rankings and many aspects of your site are beyond our control (site speed, link profile, etc). There is no guarantee that Google will rank your pages higher in the SERPs.

And even though SEO copywriting is our main gig, it’s not suitable for every business. For instance, if you have a relatively small/niche TAM or customers simply don’t find you via search then we’ll usually recommend leaving SEO off the table for your project. We don’t sell you stuff you don’t need. But what we can guarantee our clients every single time is copywriting that blows the hair off your website visitors’ heads.

What niches do you love writing about?

B2B is pretty broad as a category, as is SaaS. Here are some sub-niches we ♥️ writing about:

  • Product-Led Growth
  • MarTech
  • Sales Operations
  • Marketing Operations
  • Sales Enablement
  • RevOps
  • The Creator Economy (kind of B2C we’ll admit, but still love it)
  • EdTech (fun fact: our founder is also an EdTech entrepreneur)

Any niches you *never* write about?

For sure. Here are some of the niches we don’t write about. Get in touch, though, because we can probably send some awesome, specialised copywriters your way!

  • Anything medical
  • Mental health/therapy niche
  • Coaching industry
  • Law
  • Ecommerce
  • FinTech
  • Crypto/Web 3.0

Turn Your Website Into Your Biggest Marketing Asset

Fill out the contact form below. We usually get back to you within 2-3 days.

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