In 6 weeks go from “just another Saas” to the most recognisable brand in your vertical
With the Brand Messaging Manifesto: the messaging strategy that guarantees you’re speaking to your ICA in terms they care about.
“We now have a source of truth about our USP, who we help, and how we position ourselves, in terms our ICP resonates with.”
“We were having a lot of trouble when it came to articulating ourselves and getting our message across. That’s what made me decide to reach out to someone who was better at interpreting what I wanted to say and rephrasing it so my ICP would understand it.
When working on web copy or content we now have a source of truth about our USP, who we help, and how we position ourselves, in terms our ICP resonates with.”
Dan Malone
Mawla
Have You Fallen Victim to the Daft Punk Fallacy?
Tell me why a B2B prospect should choose your product.
Now tell me without using any of the following: “best-in-class”, “faster”, “easier-to-use”, “AI”, “cheaper”, “better UI”.
Too many B2B SaaS companies fall into the trap of differentiating themselves from their competitors with the “Daft Punk” fallacy: better, faster, stronger.
(Now with “next-generation AI tooling”!).
Let’s face it, you’re probably competing with some big fish. Big fish with more mature products, more marketing dollars, and more raving customers.
Or you’re creating demand for a product that solves a problem that, up until now, didn’t have a name.
How do you stand out? How do you make people stop and pay attention?
Spoiler alert: it’s not by trying to be Daft Punk.
It’s understanding the pain points your ICP would give their pinky finger to solve and showing up as the guide to help them become the hero of their own story..
You probably know what problem you’re solving, but how do you package your messaging in a way that makes your ICP stop the scroll and pay attention? That actually makes them envision a world where they don’t have to deal with that bullshit anymore?
Don’t worry, that’s where we come in.
Introducing: The Brand Messaging Manifesto
The source of truth for speaking to your ICPs anywhere and everywhere and making your competitors look like Windows ‘98.
This isn’t some fluffy, generalised tone-of-voice rules about whether or not you use an Oxford comma.
Our brand messaging & positioning guides give you one source of central truth on how you communicate with your ICP so they’ll actually listen.
The Brand messaging manifesto
The Research:
3-5 Customer interviews:
- Recordings and transcripts from interviews
Your Brand Messaging Manifesto includes:
Timeline: 4-5 weeks
Starting at: €3,400
I have nothing bad to say about anything, excellent experience from start to finish.
“Nailing the customer voice AND sharing all those insights and tidbits with us. It’s helped us in other ways. The service is awesome as well as how everything is delivered and explained. I have nothing bad to say about anything, excellent experience from start to finish. The fewest requests for revisions I’ve ever sent to a copywriter I’ve worked with. Came across pretty quickly you actually knew what you were doing and could back it up.”
Andrew Fogliato
Just Sell Homes
Hey, I’m Natalie 👋 Brand Messaging Specialist at God Save the SERP
It’s not easy to capture your brand’s values, story, and offers in a few pages. Or paragraphs. Or less.
All while resonating with your ideal customers, proving you can help them, and inspiring them to take action. That’s where I step in.
You walk away with messaging your prospects love and a guide that keeps your messaging consistent across the board as you scale up your marketing.
When I’m not at my keyboard I’m probably at a gig and judging the bar’s selection of craft beer.
Use Cases For Your Brand Messaging Manifesto
Keep Your Writers ON-brand
Content or copy just feel a little…off? Make sure your writers nail your brand voice by giving them this guide during onboarding.
Never say “this doesn’t sound like us” again.
Founder Interviews
You confuse you lose. If your CEO or founder is appearing on podcasts to promote your company, they need to be able to succinctly talk about your company, its origin story, and the problem you solve. Make listeners remember how you help.
Repurpose to Social Channels
Things like your tag line can be used on social profiles, or your “ICP hesitations/false belief & counter arguments” can be repurposed into social media content.
Brand consistent social content is only a copy + paste away.
Onboarding New Hires
Get new hires caught up on company culture, values, and your customer success story as quickly as possible.
Your Brand Messaging Manifesto can be a great addition to your employee onboarding process.
Build a Brand Nobody Can Forget
We’re warming up our keyboards for you.
Reach out to us below to find out more about working with us on your brand positioning and messaging guide. We’ll usually reply within 2 business days.