Get a Done-for-you SEO Topic Cluster Strategy so your blogs get found and get you paid
Maybe she’s born with it, or maybe it’s SEO.
Your Future self Wrote this Letter to Google 👇
“Oh, hi Google. 👋
I know we haven’t always seen eye-to-eye…
You used to bury my content somewhere in internet Mordor on page 4 or 5 and my ideal customers had trouble finding me.
I used to think you were just being mean and petty with your silly ever-changing algorithm. I worried I’d have to part ways with my content writer even though I love working with them.
Now I understand that it wasn’t your fault (and me and my content writer are as tight as ever).
The problem was that I didn’t really have a strategy before.
I didn’t know what you needed from me and what parameters your algorithm uses to deliver the best content to searchers.
But I found someone who helped me better understand you and they designed my entire content marketing strategy from scratch.
Not only was it strategic and drove organic traffic, but it increased demand for my paid offers and got people on my email list too.
This strategy didn’t just map out content that matched my customer’s journey, but it gave my content writer full SEO content briefs for each and every article.
I’m talking keywords, subheads to use, links to add, FAQs, all the related terms we needed to include AND I now know how to track conversions and engagement from my content.
I used to think SEO copywriting was just about plopping keywords into content, I had no idea that all this other stuff was involved. Now I understand why it was so hard to break through to the first page before.
I love that my content writer knows EXACTLY what to write and how to create blogs that are high ranking and lead to actual conversions for my business. We aren’t second guessing anymore or scrambling around trying to find content ideas.
Oh, and the amount of content we have to repurpose to social media is incredible!
Each article can be spliced up to deliver dozens of posts across channels like Instagram, Facebook and Pinterest. Now I don’t need to spend any more brain power coming up with new ideas.
So, I’m glad I gave you another chance and hired an SEO copywriter to come up with my topic cluster.
I’m happy we’re friends again, Google.”
What exactly IS a Topic Cluster Strategy?
Now let’s go back to the present.
Your future self LOVES a topic cluster strategy, but your current self might be wondering wtf it is.
A topic cluster strategy is a collection of articles built around one main topic. They’ll have a main ‘Pillar’ or ‘Cornerstone’ piece of longer form content that usually covers a high level, top-of-funnel type question such as, “How to Become a UX Designer”.
This main article will link out to many smaller, more niche articles that will help guide prospects through the stages of awareness and prepare them for a conversion. These other articles are also great pieces of searchable content in their own right and will pull in qualified “high purchase intent” leads to your business.
The benefits of a Topic Cluster Strategy
💾Designed to help prospects make a purchasing decision
💾Excellent internal linking structure, helping Google find more of your content
💾Creates a great user experience
💾Helps you rank for your most valuable keywords
💾Makes you an authority in your niche
💾Shows Google that you cover a topic in-depth
Here’s exactly what you get with your Topic Cluster Strategy
Depending on your budget, you can get all the strategy done for 10, 30 or 60 topic cluster articles.
I take a holistic approach to your cluster and make sure each article is contributing to your customer’s buyer journey. For each article you’ll get a full SEO content brief which you can pass on to your team member so they know exactly what to include in every article.
Here’s a breakdown of what’s included in each SEO article brief:
- Primary keyword to target
- Word count range per article
- H1/Title tags
- Meta description
- Semantic entities (geek speak for all the related terms that need to appear to show Google you’re covering a topic in-depth)
- Subheadings to use (and what heading type to use h2/h3 etc)
- FAQs (the secret weapon for ranking one article for more keywords and showing up on Google snippets)
- Research to use (collection of stats and figures where applicable and the sources they came from)
- External links to include
- Internal links (I’ll show you what articles of your own you should be linking to)
- How many images you should be including (and some ideas on what images to use to create more engaging content)
- What multimedia you should be including (if applicable)
🎉Help with how best to track your results on Google Analytics so you can check on how your content is performing for free 🙂
🎉What blogs/websites etc to reach out to for guest posts for great backlink and PR opportunities
What do my clients have to say about working with me?
You came recommended – basically that’s why I worked with you the first time BUT then we worked together and your work proved to be excellent. It was easy to work with you, you wrote great blog copy that didn’t sound like robotic and it worked – the results of the post were great. It is now high ranking, results in many comments and engagement and best of all – people asking about my program
Kerry your copy was AMAZING! You really did your research and were able to capture and embody our brand voice! (You even used GIFs + referenced my favorite movie!) The little details were what helped to engage and relate to our audience. You did a great job of connecting to our niche by also learning their struggles and connecting how our service can solve them and allow us to help them build a life they LOVE!
I knew I wanted to keep creating blog posts that help my audience, and attract new humans to my website, but I didn’t have the time to research and write them myself anymore.
Your intake process is the best I’ve seen. The fact that you do an analysis and spend a lot of time diving into who I am, why I do what I do, and HOW I communicate it to my people is invaluable. My biggest hesitation with hiring someone to write my posts is that they would sound cookie-cutter, and not like myself. And to have a copywriter that cares about that, is open to feedback, and typically writes how I write….you’re amazing.
We hired Kerry because we wanted to bring some additional value to our site and some context to our video content.
We were not only impressed by the content of the copy, but by the collaborative approach from the information gathering at the start, the open style in which Kerry shared what she wanted to do and why, and finally the delivery of copy which was ready to copy straight into a blog with all html coding ready.
We have felt guided by Kerry and able to rely on her advice and expertise, while also feeling listened to by her. We feel like we have created a great working partnership already, which extends beyond the scope of her copywriting.
Got questions? I’ve got answers…
Can you guarantee that I’ll rank high if I follow this topic cluster approach?
I could never guarantee specific results on search engines. While content has a huge role to play in SEO it’s NOT the only thing. If your website is brand new it will take longer to start ranking or if your website is badly designed and slow, then that will also negatively affect your results.
What I CAN guarantee is that with a topic cluster approach you’ll be in the best position to rank your content compared to just writing posts that don’t have a coherent strategy or aren’t written with specific schema in mind.
Can I hire you to write the content also?
Sure, if my rates are within your budget then feel free to hire me to write the content for you also.
What some clients do is hire me just to write the main cornerstone pieces as these are some of the most important pieces of content in your cluster.
How does payment work?
I charge in euro and use Wise to make transfers from abroad. You just need to write what I charge in euros and Wise will convert it into your own currency.
How long will it take?
It depends on the package and how many articles you need in your cluster. But for 10 the turnaround time is 14 working days.
How much does a topic cluster cost?
You can download my rate card right here and see how much I charge.
How do I hire you?
You can fill out this form and we’ll set up a discovery call to see if we’re a good fit.